We help clients with their strategic direction

Dr Stuart Gibson and his team work with private banks, private equity firms, venture capitalists, wealth managers, trustees, asset managers, family offices, insurance firms, legal firms, professional advisers, luxury goods retailers, not-for-profit organisations, fintech firms, large corporations, small/medium businesses and family businesses to implement actionable winning strategies to acquire, retain and develop customers to increase revenue and profit.
Strategic consulting projects carried out by Dr Stuart Gibson and his team include commercial due dillence, business strategy; marketing strategy; sales & distribution strategy; client engagement & loyalty strategy; digital strategy; and IT & operations strategy.

Commercial Due Diligence

In order to successfully acquire or invest in a business opportunity, an acquirer or investor needs to assess and evaluate the target company, its operations, customers, competitors; its market sector, environment, assets and its opportunity for growth. Only when this commercial due diligence is completed successfully can the acquirer or investor be confident to proceed with the deal, or walk away.

A rigorous and independent commercial, operational and technology due diligence is essential to help organisations understand what they are buying and how to create effective strategies to secure the optimal value from the deal.

Gibson Strategy provides an independent evaluation of all commercial aspects of a business and helps organisations and investors make better deal decisions and address the various acquisition and merger issues by providing a comprehensive set of due diligence services, assessing revenue growth, cost reduction opportunities, competitive position of the organisation, attractiveness of the industry and determining the optimal outcome of a business opportunity.

Our disciplined and scientific approach to commercial, operational and technology due diligence provides deep customised research and validated insight, analysis and intelligence, in order for the acquirer/investor to make informed critical decisions and proceed confidently to invest in a business opportunity; based on detailed, expert analysis of the fundamental drivers of the company performance.

Our key Commercial Due Diligence discipline model incudes:

  • Managing the commercial due diligence programme from start to finish

  • Working with our client to understand their investment approach and thesis

  • Performing commercial, operational and technology due diligence on the target organisation

  • Investigating and analysing the market sector definition (industry, size, growth, share analysis) and competitive landscape

  • Investigating the product, channel, distribution, location type and geography

  • Conducting qualitative interviews with customers, suppliers and competitors

  • As protocol allows, conducting qualitative interviews with key management and personnel to understand and evaluate the management organisation and capability

  • Completing sophisticated financial analysis to build up an inside picture

  • Understanding and validating the target organisations’ operating model and business plan

  • Defining the high-level approach for the business acquisition or merger

  • Summarising the risk and opportunity implications for the acquirer/investor

  • Guiding the decision to proceed or walk away from an investment opportunity

  • We also help develop a post-acquisition/investment agenda once the deal is complete

Business Strategy

  • Business Strategy

  • Client Acquisition and Retention Strategy

  • Strategic Planning & Business Plans

  • Growth Strategy

  • Mergers and Acquisitions

  • Strategic Partners for Joint Ventures & Alliances

  • Innovation Strategy

  • Business Performance Benchmarking

  • Organisation & Leadership Strategy

  • Shareholder Value Management

  • Strategic Governance


Marketing Strategy

  • Marketing Audit & Analysis

  • Strategic Marketing Plans

  • Market & Customer Segmentation, Targetting and Positioning Strategy

  • CRM Strategy

  • Market Assessment, Market Entry & Market Development Strategy

  • Product Development, Innovation, Launch & Go-To-Market Strategy

  • Global Brand Development & Rebranding Strategy

  • Pricing, Offer & Proposition Strategy

  • Market Research, Competitor & Intelligence Strategy

  • Marketing Communications Strategy (advertising, print, event management, public relations, merchandising, market research).

  • Digital Marketing Strategy (web development, email marketing, SEO, mobile and social media)


Sales & Distribution Strategy

  • Sales  & Distribution Strategy

  • New Business Development Strategy

  • Multi-Channel Strategies

  • Client Acquisition

  • Portfolio Management

  • Sales Force Effectiveness

  • Key Account Management

  • Performance Measurement

  • Sales Incentives

Client Engagement & Loyalty Strategy

  • Client Relationship Management

  • Client Loyalty & Retention

  • Client Trust & Satisfaction

  • Client Service Excellence 

  • Client Segmentation

  • Client Behaviour 

  • Client Experience

  • Client Lifecycle & Lifetime Value

Digital Strategy

  • Digital Business Model & Alignment

  • Digital Innovation

  • Digital Experience

  • Digital Technology

  • Digital Transformation

  • Digital Marketing

  • Online Strategy

  • Mobile Strategy

  • Social Media Strategy

  • e-Business and e-Commerce Strategy

  • e-Learning & e-Safety Strategy in Education

IT & Operations Strategy

  • Information Technology Strategy

  • Business Analysis & Business Process Redesign

  • Business Intelligence & Information Management

  • Supply Chain & Logistics

  • Risk Management

  • Human Resource Management

  • Outsourcing Strategy

  • Organisation & Change Management

  • Project & Programme Management

Dr Gibson is an extremely genuine guy, who I have known for over a decade, as both a colleague in the investment management firm Ashburton Investments and as a visiting lecturer at JIBS. A great wealth management marketer and goldmine of useable knowledge.

Gavin Fraser, Degree Academic Director, Jersey International Business School

Private Wealth

Research | Education | Consulting

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Gibson Strategy
2nd Floor, Woodford House
Peter Street
St Helier
Jersey, JE2 4SP
Channel Islands
Phone:+44 ( 0)20 3284 8664

© Gibson Strategy Limited

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